Critique AI browser extension showing its four core tools
Critique AI
Product Design · AI Literacy · Browser Extension · 2026

Critique AI

A browser extension that builds critical thinking habits into AI workflows without interrupting the task at hand.

← Back to WorkUX Design Awards 2026 · Nominee
CRITIQUE AI / 2026

Turn AI answers into a starting point for deeper thinking.

Why this matters

The Challenge

Deciding whether an answer deserves our trust is still difficult.

Generative AI makes information and content easier to access. But as answers become faster, more fluent and more complete, it can become harder to notice what needs checking, which perspectives are missing, and whether we really understand the answer.

01 / ANSWERS FEEL COMPLETE

Answers feel complete

Fluent responses can make us less likely to question them.

Illustrative conversation

A polished answer.
Accepted before verified.

02 / VERIFICATION TAKES EFFORT

Verification takes effort

Searching again, comparing sources and asking follow-up questions all take extra work.

Illustrative workflow

One answer.
Several detours to verify it.

03 / MORE AI ≠ MORE THINKING

More AI does not mean more thinking

More generated content does not necessarily lead to better judgement.

Illustrative concept
Understanding the problem

Explore

We wanted to understand more than whether people liked AI.
We wanted to know how they used it, trusted it and questioned it.

Focus groups helped us understand how people use generative AI for everyday learning and information seeking, and when they trust, doubt or double-check its responses.

What was missing was a moment to pause and reconsider the answer.

Turning insight into direction

Refine

From what we could build
to what the product should do

Early in the project, we explored many possible features. Adding more did not make the product's value clearer. We revisited our research alongside practical constraints, narrowed seven candidate features down to four core capabilities, and defined the MVP for Critique AI.

Process illustration
01 / EXPLORE

Explore the possibilities

Identify product opportunities through user research and analysis of 13 competing products.

02 / PRIORITISE

Prioritise within constraints

Evaluate seven candidate features by impact and feasibility.

03 / FOCUS

Define a focused MVP

Focus on four core features that give the product a clear purpose.

Core product experience

Result

Turning critical thinking into an everyday interaction.

Illustrative interaction
01 / Prompt Suggestion

Prompt a follow-up before an answer is accepted.

Suggest new directions for inquiry, encouraging users to keep exploring beyond the first answer.

Illustrative sources
02 / Source & Evidence

Make claims and evidence open to scrutiny.

Show the sources behind detected claims so users can trace information back and check it for themselves.

Illustrative sources
03 / Counter Argument

Turn one answer into perspectives worth comparing.

Present opposing views with sources, helping users consider different positions and weigh their arguments.

Illustrative workspace
04 / Think-Board

Keep thinking connected across topics.

Provide an ongoing workspace to save and organise research evidence and reflections across topics.

Reflection

Reflection

Good AI products start with more than what AI can do next.

The most valuable outcome for me was learning how to make choices among many possibilities. Through research, prioritisation and testing, we gave an open-ended AI brief a clearer product direction, with four core features to support it.